Branding Identity Case Study Identity logo January 23, 2023

Aranyaban BioFarms – Sustainable Agriculture Branding

Aranyaban BioFarms is a pioneering initiative dedicated to sustainable agriculture and organic farming practices. They approached Wildminds to develop a brand identity that encapsulates their commitment to eco-friendly farming and resonates with a health-conscious audience.

Location

Lalitpur, Nepal
Our Role

Brand Identity Design
Client

Aranyaban Biofarms

Open Project

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Voyage

THE CHALLENGE

A stronger market
presence in the sustainable
agriculture sector

The primary challenge was to create a brand that reflects the essence of sustainability and organic farming while appealing to modern consumers. The identity needed to be versatile for various applications, including packaging, digital platforms, and marketing materials.

The challenge was not just aesthetic — it was about building trust in a market that’s full of greenwashing and disconnected branding.

Our Approach

Understanding what
made Aranyaban different

Their regenerative farming techniques, commitment to biodiversity, and local impact. The brand deserved to feel both pure and premium.

Brand Identity
A clean, modern logotype paired with a minimal icon rooted in natural symmetry.

The icon evokes growth, soil layers, and cycles of nature — subtle, scalable, and symbolic.

Color Palette
Earthy greens, clay browns, and turmeric yellows — all derived from farm elements.

The colors signal trust, health, and connection to the land.

Typography
A balance between modern sans-serif for clarity and soft organic curves to keep the tone approachable and grounded.

03. Color Palette

Unveiling Our
Captivating
Color Palette.

The color palette for Aranyaban BioFarms is deeply inspired by nature — combining forest green, earth brown, and mustard gold.

These hues reflect the brand’s core values: sustainability, rootedness, and harmony with the land. The green evokes life, growth, and organic purity; the brown suggests soil, stability, and tradition; while the golden tone adds warmth, vitality, and a sense of nourishment.

Primary Color