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Wildminds - A Global Creative Design Agency
Wildminds - A Global Creative Design Agency
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Case Study Identity November 8, 2024

Sayapatri Travel & Tourism – Vibrant Branding

We partnered with Sayapatri Travel & Tourism , a trusted Nepali-owned travel agency based in Dubai, to craft a dynamic brand identity that reflects their mission: delivering unforgettable travel experiences across Nepal and the UAE.

Task

Creating a cohesive brand identity for Sayapatri Travel and Tourism that resonates with both the Nepalese audience and the UAE tourism industry

  • Strategy

    Brand Strategy

  • Design

    Logo Design, Merchandise, Branding

  • Production

    Design Sprints, Documentation

  • Tools Used

    Illustrator, Figma

Open Project
⬤ 01. Challenges

Getting an extra audience of
worldwide users engaged in
a new visual identity, by
letting them quick touring.

Unclear brand positioning : Pre-rebrand, Sayapatri struggled to stand out in Dubai’s competitive travel market as a Nepali-centric agency

Fragmented audience engagement : Balancing diverse customer needs—from UAE residents seeking Nepal tours to travelers needing UAE visa/flight services—required a cohesive strategy

⬤ 02. Experience

Sayapatri’s rebranded identity bridges the rugged beauty of the UAE desert, the warmth of Nepal’s marigold fields, and the boundless allure of global travel:

We believe to be a team of creatives who are excited about unique ideas and help digital and fin-tech companies. But structure were from the funny the century rather, initial all the made, have spare.

Adventure meets comfort : From desert safaris in Dubai to trekking in the Himalayas, the branding emphasizes seamless transitions between local escapades and international journeys, anchored by reliable flight/hotel/visa services

Color palette

/ Foundations

All Projects
Main Colour
#F06823		 SCSS var
$color-orange

◯
R 240
G 104
B 35		 CMYK 0, 57, 85, 6

Pantone

Sapphire
#014EAA		 SCSS var
$color-sapphire

◯
R 1
G 78
B 170		 CMYK 99, 54, 0, 33

Sapphire

Jonquil
#FFCF00		 SCSS var
$color-jonquil

◯
R 255
G 207
B 0		 CMYK 0, 19, 100, 0

Jonquil

Aero
#06BEE1		 SCSS var
$color-aero

◯
R 6
G 190
B 225		 CMYK 97, 16, 0, 12

Aero

We believe to be a team of creatives who are excited about unique ideas and help digital and fin-tech companies. But structure were from the funny the century rather, initial all the made, have spare.

Grow brands through bold and strategic creative, focused on searching new ways to showcase user content on digital support and envisioning the future arts.

Typography

/ Scales

Typefase
FUTURA NEXT

Usage
Headlines

Aà

Futura Next embodies the UAE’s modernity and desert landscapes with its clean, geometric structure. Its bold, open forms evoke the vastness of the dunes and the precision of Dubai’s skyline, while maintaining readability across digital and print platforms

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789

Typefase
Proxima Nova

Usage
Alternative Font

Proxima Nova complements Futura Next by bridging Nepal’s cultural richness (symbolized by the marigold flower) and the fluidity of global travel (represented by the sea). Its humanist curves and variable widths add warmth and adaptability, ideal for storytelling across multilingual audiences in Nepal and the UAE

Testimonials

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